The Coach's Critical Mistake? Challenging The Executives and an Infallible Executive Tier

Itranspired the manager was able to withstand defeat by lower-league opposition. Survive losing a crucial European final against one of the worst Tottenham teams in living memory. He could survive home defeats against domestic rivals, a lowly league position, his rigid approach, laying waste to some of the club’s best homegrown talent, a poor winning percentage, labeling the squad the poorest the club has ever seen. But there was a single opponent with whom Ruben Amorim would not be allowed to dance. If you challenge Jason Wilcox, and you best not miss.

Unfortunately, similar to numerous top-flight defender in Blackburn’s championship 1994-95 season, the coach came at Jason Wilcox and appears to have missed. Even the most casual observer will notice the paradoxical situation: a manager who frequently berated at his players for losing one-on-one duels crumbling in the face of the intense pressure and formidable presence of a England's top division's most feared football executives.

In truth, this entire painful saga appears to portray the director in a whole new light. It may have been tempting, given his nine months of experience at Southampton, to view him as little more than a drudge within the club's structure: a man who owed his position largely to his close relationship with ex-colleague a fellow executive rather than any verifiable talent. How mistaken everyone was. In brilliantly outsmarting the club's celebrated manager, as he outmanoeuvred the hapless a previous executive before him, he has demonstrated as one of the sport’s true generals: a tactical intellect that United’s mid-table rivals will now be rightly wary.

The Tactical Clash Regarding System and Philosophy

For example, it was Jason Wilcox who being involved in the hierarchy that hired the rigid 3-4-3 advocate the coach originally, played a key role in attempting to convince him to ditch his favored 3-4-3. Unsurprisingly, these pleas faced pushback. But perhaps these judgements hold greater authority when delivered by a man of a man the unimpeachable football pedigree he possesses, a veteran of international appearances and a contributor to a championship team decades past.

Perhaps in time Jason Wilcox might agree to explain his reasoning to the rest of us. Maybe one day he might be asked regarding why the coach is departing with full compensation, with no compensation reduction clause in place. But Jason Wilcox speaks rarely publicly, for excellent reasons. The true intellectuals of this sport – men like him – simply operate on a plane beyond our own prosaic understanding. Were he to speak, most likely all we would hear is a series of high-frequency signals and four-dimensional whirring. Desiring an explanation is not equivalent to being prepared to receive.

Sir Jim Ratcliffe allegedly suggested playing Bryan Mbeumo in a defensive role.
The club's co-owner reportedly proposed playing Bryan Mbeumo at right wing-back. Photograph: Simon Stacpoole/Offside/Getty Images

The Supreme Power Behind the Throne

Naturally, by focusing our attention on the sporting director we overlook the real power behind the club's current leadership. Jason Wilcox is, after all, simply carrying out the directives of his superior Sir Jim Ratcliffe, who privately has emphasized his desire for a back four. According to reports, the owner has also proposed playing Bryan Mbeumo as a right wing-back. Ratcliffe is keen for the club to embrace analytics and analytics. According to ESPN, during a leadership summit early in his minority ownership, he declared that United’s style of play “will be determined in this room”.

Ultimately, Ratcliffe is an expert in these intricate football matters, leveraging his previous experience in petrochemicals and sailing. Above all he is immensely wealthy, and it is known, the rich are the best of us: more perceptive, more wise, more tactically astute, simply better. Who else could one trust to manage a strategic plan of cost-cutting, the building of a modern arena that looks a lot like an abstract design, the signing of a new striker?

The Modern Football Hierarchy: Directors Over Coaches

This represents a shift that is becoming prevalent in top-tier of the game. Historically, teams mistakenly delegated big footballing decisions to subordinate staff like managers, scouts – even footballers. Maybe previously possible for an up-and-coming, visionary coach with a philosophy and energy to go into an organization and implement their plan supported to fruition. But how many businesses have such individuals set up? How many large-scale layoffs have they managed? Better by far to place the real power where it belongs: the leadership tier, the casually dressed executives, the guys with impressive LinkedIn profiles. It is wiser to determine the strategy in the boardroom and appoint someone who will adapt their methods accordingly. If coaches were once chefs, they have become more akin to delivery personnel: not really responsible for the product, but still finally accountable should it be delivered cold or leaks out to meet standards.

In the meantime, a coach's role has become not about crafting the philosophy and more about marketing it: the receptionist on the front desk, the public face for a club they have minimal power to change. A coach at Chelsea takes a squad of literal children into Europe and wins domestic cups, and effectively gets sacked for speaking out. Wilfried Nancy sees his reputation ruined while those individuals who appointed him live to blunder another day.

The Neoliberal Football: Responsibility for the Few

And perhaps on some microcosmic level this represents corporate governance in action: the rise of a privileged overclass who are infallible, whose decisions remain untouchable, whose errors can invariably be sacked away without explanation. Hire the system coach and then fire him for using excessively 3-4-3. Hire the project manager and then bin them for taking excessive time. And above all be grateful; for your modest season ticket price rises, for your new summer signings, for the fact that the grownups – regardless of their expertise – remain in control.

John Huang
John Huang

A digital marketing strategist with over a decade of experience helping businesses scale through innovative online campaigns.